Payment Options

Why is the counseling fee important?

At SWFL Counseling, LLC, we believe that financial consideration is a necessary and encouraged part of the counseling process. Our fees reflect the value of our counseling services. We expect our clients to pay at (or before) the time of the session, unless prior arrangements have been made with your counselor. Acceptable forms of payment include cash, check, or credit card. If you require any paperwork to be filled out or submitted to a third party, you may be expected to pay for the professional time required to complete these tasks.


How much does it cost?

  • Bethaney Hoffacker, LMHC - $150

  • Diane Munoz, LMHC - $175

  • Shannon Wiseley, LMHC - $100

  • Stefanie Swift, Registered Mental Health Counselor Intern - $85

  • ​Lindsay Gomez, Registered Mental Health Counselor Intern - $85

  • William Moulton, Registered Mental Health Counselor Intern - $25-$65 (sliding scale)

  • Student Interns - $10


Do I have to pay in advance for my first appointment?

When scheduling your first appointment, you may be asked to make a 50% deposit to secure your time. Your willingness to do so indicates your commitment to counseling and sets the tone for the work we will be doing together in the future.


What if I want to use insurance?

SWFL Counseling, LLC is not a participating provider for any insurance plan, and we are not able to file claims to your insurance on your behalf. However, we will supply you with a CMS-1500 form, which you may submit to your insurance company for reimbursement. Please check with your insurance company prior to your first appointment in order to verify your out-of-network benefits and procedures for seeking reimbursement. Regardless of whether or not you choose to use insurance, the full fee will still be expected at time of service. Feel free to discuss any questions or concerns regarding insurance with your counselor at any time.


If you are interested in utilizing your insurance benefits, here are some things you need to know first:

  • In order for your insurance company to reimburse you for counseling, the treatment must be determined “medically necessary.” What that means for you is that you must be officially diagnosed with a mental disorder. Mental disorders can range between mild and severe, but will remain on your health record indefinitely. In order for your insurance to continue issuing reimbursements to you, your counseling sessions must be “justified.” Basically, that means you will be considered “sick,” and counseling will need to stop once you are “well.” We believe that counseling is not just for sick people, and in fact, many people seeking counseling are not sick at all, but are just experiencing a challenging circumstance or are just not feeling quite right. We will NOT diagnose you with a mental disorder you DO NOT HAVE in order to be eligible for reimbursement from your insurance company. 


  • Marriage/couples counseling is generally not covered by insurance, as the struggles within the relationship are rarely the direct result of a mental disorder (see “medically necessary” above).​​

  • When a claim is submitted to an insurance company for reimbursement, we can no longer guarantee your Protected Health Information is secure. Many different people are involved in reviewing your mental health records, including your diagnosis, treatment plans, and sometimes even detailed session notes.

  • Finally, when insurance companies are involved in your treatment, they can have a negative impact on the counselor’s responsibility to provide effective treatment. They can dictate how many sessions you may have, and can choose not to pay for more sessions than they think you should have.

What if I have to cancel my appointment?

We expect you to provide us with at least 24 hours notice to cancel or reschedule an appointment. There are some very appropriate, unavoidable reasons to cancel or reschedule an appointment with less than 24 hours notice, including (but not limited to) illness or unexpected traffic circumstances. If you do need to cancel your scheduled appointment with less than 24 hours notice without a reasonable explanation, please be prepared to provide full compensation for the appointment.


What if I can’t afford counseling?

SWFL Counseling, LLC strongly believes in the education of new counselors, who are required to “practice” their skills before they graduate from their Master’s program. These counselors-in-training (“student interns”) are heavily supervised, both in the classroom and on-site by experienced, licensed counselors. Because they are still students, they are not able to personally charge for their sessions. They offer a highly affordable option for people who may need counseling, but cannot afford the full fees of more experienced counselors. Please email us or call us to inquire as to whether any interns are available to work with.


How can I schedule an appointment?

We do not offer the ability to book appointments online because we feel it is important for us to talk to you during this important first step in counseling.  That way, we can answer any questions you may have, as well as give you another opportunity to get to know your counselor prior to your first appointment.  If you would like to schedule an appointment with any of us, please Select a Counselor that you are interested in seeing and send us a message.